New Balance

Name:  Delivering Performance to The Next Level

Client: New Balance / Canoe inc (Agency)

Deliveries: 30sec and 2min advert for New Balance UK

Shoot: The promo was shot entirely on 16mm over 2 days. We’d recce’d each location in the weeks prior to the shoot and had produced full scripts / storyboards and treatments for the shoot. The aim was to convey a story in the most beautiful way possible.

Edit: The 16mm had to be processed and graded before we cut it. From then it took us about a week to fine cut the edit.

Notes: Shooting on 16mm is always a treat, and something we try to do as often as possible. It really is a craft. This is a good example of a well-planned, well structured and un-rushed project that the client was very happy with   

Click here to see the full advert

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