On the back of the success of the last series of promos we created for development NGO WaterAid, Grain will be producing a series of new promos to highlight the problem of sanitation in developing countries. 40% of the world's population do not have access to a toilet and by looking at people in everyday work environments, we will explore the possibility of what it would be like if a statistic like this was true for the UK. In the first phase of this campaign we will be producing 3 promos based around a chef, a surgeon and a TV presenter. We have a really good team working on this and are roping in some very well known faces to front the short films so we expect to produce a great product.